SOUND ART of M.W. Burns

POSING PHRASES

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POSING PHRASES

A series of motion activated loudspeakers are mounted over a sidewalk. As pedestrians pass under them they trigger one of a series of verbal instructions a fashion photographer might use while directing a model (to act like a pedestrian) during a photo shoot:

Look straight ahead...stay natural.........Okay now, very serious...hold that.........Just move naturally.........Okay now, blank expression...look natural........good...........Keep the head up, look strong...look strong and straight ahead...good!

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Listen to: POSING PHRASES, 2001

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POSING PHRASES, 2001

Below is an excerpt from Christoph Cox' catalog essay for the Audible Imagery exhibit at the Museum of Contemporary Photography.  http://www.mocp.org/exhibitions/2001/10/audible_imagery.php

Out on the sidewalk, M.W. Burns’s Posing Phrases (2001) offers a hilarious and alarming, literal and metaphorical take on “the sound of photography.” The piece draws solely from the verbal ejaculations of the fashion photographer, a staple of our cultural imagination ever since David Hemmings’s performance in Michelangelo Antonioni’s Blow Up (1966). Exploiting sound’s capacity to be detached from image and context, the piece transforms the dictatorial commands of the photographer into a disembodied sonic superego that, from nowhere, barks orders at passers-by.


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